Many people hate having their photos taken because their experiences are with vacation or family photos that have been taken with a simple "point and shoot" camera with an on camera flash. Nobody is going to look their best in this situation. The on camera flash produces very harsh, specular light that leaves shiny highlights, dark shadows and very cold colors. To make matters worse, most people do not know how to pose for a camera and frequently stand directly in front of the camera which is usually a pose which adds weight because the camera is recording your widest perspective. This is why many people believe that the camera "adds ten pounds".

The makeup and hair style also plays an important role. Many "drug store" makeup products do not absorb and reflect photoflash light the same. Why does your skin look blotchy even after you have done your makeup and look great in the mirror? At Editions by Frederick, we use only professional hair and makeup products that are designed to be balanced under the strong ultraviolet of photo flash equipment. Oleanna is an expert in applying the makeup so that when the photo is taken, your skin will look smooth and natural, your eyes will be bright and open and your face will be contoured to enhance your features.

In the studio, we use soft lighting that further fills the pores and smooths the skin. Many people think that we have retouched the images when they see the viewing of their images because they frequently look ten to fifteen years younger!

But it is the skill of Oleanna, the lighting and posing of Frederick and the top level professional equipment that we use that gives the amazing results you see in the above images. No matter your age, body type or past experience, we will produce results that will change your mind about how you really look.

At Editions by Frederick, everyone is beautiful!